Niche perfume house ORTIR Apothecari is taking a moment away from the wilds of West Wales to wander through the heart of Covent Garden, following our nose to Bloom Perfumery.
This perfectly formed boutique, located just off Floral Street (of course), showcases outstanding niche perfumes from all over the world.
Owner, Oksana Polyakova is known for her outstanding ability to sniff out original, well executed and fun fragrances and we are beyond excited to have been invited to join Bloom's collection.
ORTIR perfumes sit side by side with genuinely exciting and beautiful fragrances carefully curated by Oksana and her team from perfume houses who understand the power that the scale of production in the niche world means more creative freedom, experiments and genuine originality.
Nurturing a niche can sometimes feel solitary, making it especially wonderful when you find yourself in such good company.