PURPOSEFUL LUXURY

"she made it to make her feel happy and welcomed in her own space. 

Who doesn't want to buy it after that sort of introduction?

I mean, what a narrative"

Alice du Parcq, Scents for Self-Care, Barnes Fragrance Fair 2026

  • Raw perfume materials grown and distilled in-house at Welsh perfumery.

    FORAGE, PLANT, GROW, HARVEST

    Twists and turns of a life well-lived.

     

    Way back in 2013 and looking for adventure, we bought a Welsh coastal farm on what felt like the edge of the world: sixty odd acres made up of hedgerow, meadow, ancient woodland and stream.

     

    Lots to explore, much to discover with little idea that this journey would develop deep emotional connection to the land.

     

    Sowing the seeds for a distinctive modern fragrance house rooted in the botanical stories of a Welsh landscape.

     

    As we settled, I progressed from foraging flora to growing aromatics in trial beds for the purpose of extracting essential oils and was soon farming by the acre. At this scale I could really dig in to how growing conditions affect harvest – an invaluable lesson for a perfumer working with raw materials.

  • ORTIR Apothecari grows and distils raw perfume ingredients that are blended into their fragrance compositions and formulae.

    DISTIL, EXTRACT, FILTER, CURATE

    Over many harvests I have built an olfactory library. Working from my laboratory and studio in West Wales I compare and assess how essential oils manufactured in-house develop and behave - informing my creativity.

     

    Blending in-house distilled oils into fragrance compositions strengthens botanical identity and anchors them to a specific time and place. A very personal way of working and a thorough education in the craftsmanship of perfumery.

     

    As an independent perfumer-led studio the entire manufacturing process is completed in-house: formulating, macerating, bottling before being hand-wrapped and boxed for you.

  • Perfumes that use raw materials grown and distilled in-house by the perfumer in a commercial distillery in West Wales.

    TRACING OLFACTIVE LANDSCAPES

    Creating modern perfumes inspired by nature brings together my passion for horticulture and the art of fine fragrance.

     

    I am in the quite unusual (and lofty) position as both founder as well as perfumer for an independent fine fragrance brand, so ORTIR has become my olfactory diary as well as a very real hands-on education. It is constantly evolving which I think keeps it relevant and original.

     

    Provenance is at the heart of everything we do, so it is important to us that our work identifies with words of Welsh origin. O’r Tîr itself is a direct translation from the Welsh to of the land, a gentle nod to our roots and as you might expect all our perfumes are named in Welsh.

     

    Mwynhewch