ORTIR Apothecari


Having launched niche perfume house ORTIR Apothecari last May with four eau de parfum, all inspired by and using key ingredients from the landscape around us, I wanted to continue to keep my creative juices flowing.

I set about a brief which was less location and more specifically a scent to conjure a very special relationship. To be clear, I didn't want to formulate a fragrance that would actually smell like someone, not even to remind me of that person's favourite scent. 

That person being my mother.

It wasn't about just creating a beautiful perfume, but to formulate a fragrance replicating how she makes me feel.

Empowered, confident, cocooned.

It’s a work in progress and not quite ready yet, but I have found that if I’m doing something just out of my comfort zone and wish I had my mum with me, well I’ve been spritzing this and it’s quite extraordinary.

If my mum was a genie she’d be in this bottle. 

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