As a niche perfumery we recognise that the best fragrances are often the most powerful, thought provoking, sentimental of scents.
Nostalgia in bottle form.
A bit like rummaging through the loft to get to the box of cherished tree ornaments only to keep finding things.
Important keepsakes in long forgotten boxes.
Old toys. Boxes – literally boxes - of photographs. Well-thumbed books.
My work as a perfumer allows me to transport myself here and there, backwards and forwards in time. Toying with emotions and feelings associated with all sorts of experiences, like a magician.
When I created the ORTIR eau de parfum range I wanted to capture this very place and time. The right here, right now bottled. To invoke the power of scent.
Back in my lab I concoct other perfume compositions, striving to create the notion of a certain someone in fragrance form. Conjuring up the very essence of an individual, like a spell.
Akin to the feelings that play through your mind when looking through old forgotten snapshots of people and places long gone.
Making memories. Cherished like a Christmas fairy.