AER edp ORTIR Apothecari

WINTER BLASTS

January has spun round so quickly again this year, resolute in our resolutions (I’m still on last years).

Not for everyone 2024, tricky enough for most of us and who knows how 2025 will play out.

Looking back on last year I made fantastic leaps and bounds with my perfumers’ hat on. Exclusives in Bloom Perfumery. Opportunities to work alongside incredible fragrance brands. Meeting faces behind some of the most exciting independent perfume houses to know now.

More, much more of which will unfold through 2025.

For all these silver linings, what of the clouds?

Winter blasts continue to beat down and like most I’ve literally lost ground - tender crops and hours of backbreaking work washed away before my very eyes. A telling lesson as to why sustainable horticulture is critical. It certainly has me thinking about the future in terms of harvests to come as well as sourcing precious oils from like-minded suppliers.

So here we are. New Year, new horizons and hopefully some new weather fronts.

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